Know your Toy brands- ELC

In this blog series, you get to know more about the brands we keep at the library. 

Early Learning Centre(ELC)- http://www.elc.co.uk/

This is a very popular British Toy brand.They focus on educational and developmental toys. Early Learning Centre playtest their toys to check they can withstand the expected knocks and bumps and employ various techniques into their manufacturing process such as ultrasonic welding and use of virgin plastics. As they say it
"We push them down the stairs, throw them, jump on them, knock them over, poke fingers in them and even lick them. So we know our toys are as tough as the children that play with them."

This is one of our favourite brands, especially for pretend play. They have good quality toys with some very innovative types.  We have a range of pretend plays from ELC including kitchen, washing machine, castle, school set, farm set, baking set, pizza set, dressing Table, Keyboard & microphone and some wonderful party toys as well.
The construction toys like Castle of Courage and Cobblestone Farm sets are intruiging for us as well and have been all time favorites.

Check the entire range of  ELC at Toyshare